e-Newsletter World: Revenue generation, content, design, e-distribution, social
Unconference - Here's something a little bit crazy!
100% About Creating Successful e-Newsletters!

A Totally Different Niche Event -
Get Your e-Newsletter on at e-Newsletter World!

  • 100% focused on your #1 online marketing communication tool − e-NEWSLETTERS!
  • Super-Targeted just for Communications & Marketing Directors, Publishers, and Agencies.
  • We cover it all: REVENUE GENERATION strategies, pitch-perfect CONTENT creation, DESIGN that builds ROI, proven e-DISTRIBUTION to supercharge open rates, and SOCIAL MEDIAintegration.
  • "Un-conference" Difference - no day-long Power Point presentations here! A day and a half of peer-to-peer learning facilitated by e-marketing experts!
  • Roll up your shirtsleeves...YOU set the agenda at this truly hands-on event.
  • Limited to just 40 attendees!

E-newsletters are already a critical part of your marketing program, but most companies feel like their e-newsletter programs could do more...be more...and generate more revenue! We hear you! Welcome to e-Newsletter World 2012, the only forum where you can learn best practices and approaches from e-marketing experts and from one another.

Un-Conference Format

Learn from the best − start with three focused sessions taught by the best experts on areas critical to e-marketing audience growth. Then learn from one another: in our "un-conference" format YOU will set the agenda to discuss the topics of most concern to you. Plus, learn from real-life examples − a full half-day of critiquing YOUR e-newsletter to help you build the best program ever!

Your e-Newsletter Superheroes
Ryan Dohrn's picture

Show Me the e-Newsletter Money!

Ryan Dohrn

Online Revenue Guru
Brain Swell Media
Learning new ways to grow revenue is mission critical, and e-newsletters play a vital role. Internet revenue strategist Ryan Dohrn will share 6 affordable and proven ways to increase customer acquisition, drive web conversions, and ultimately bring money to the bank. Plus, he'll give you 12 revenue sources within your e-newsletter program including banners, text messages, video, sponsored articles, contests, classified ads, list rentals, and more! Best of all? You can implement these e-newsletter revenue strategies with no added staff or IT savvy. Can we say "Show me the money!"?
Joe Pulizzi's picture

Content is King (Trite but True)

Joe Pulizzi

Content & Social Media Guru
Content Marketing Institute
Revenue generation is only part of the equation. To build a successful e-newsletter program, you need a complete content marketing strategy. Content marketing guru Joe Pulizzi will break it down from A-Z. From killer content that drives audience and retention strategies that really work to social media supercharging and blog/website integration, he'll cover it all. Give your e-newsletter strategy a kick in the pants and bring your entire subscriber strategy to life.
Jeanne Jennings's picture

E-Newsletter Action Plan

Jeanne Jennings

e-Marketing Guru
JeanneJennings.com
Applying standards and best practices to your e-newsletter program is absolutely critical to building an effective - and profitable - program. Jeanne Jennings will deliver a best practices toolkit with actionable ideas for growing your opt-in e-newsletter list, improving open rates, design must-dos (and don'ts!) to engage readers and garner higher click-through rates, increasing your conversion rate and ROI, staying in compliance with CAN-SPAM, choosing an e-mail service provider to meet your organization's needs, and leveraging third-party list rentals. Throughout, Jeanne will dispel the notion that "best practices" are merely good housekeeping and show you how they are the cornerstone of your success!